Hi there!

My name is Daniel Kratt, and I’ve been designing products and leading teams for over 20 years. I’m a systematic thinker who thrives on untangling complex, interconnected systems and getting teams aligned and working toward a shared vision.

My career has taken me around the world, where I’ve had the privilege of building solutions for the finance, education, entertainment, and mental health industries. Early on, I lived my dream of designing video games, including the hit series Sally’s Salon and Sally’s Spa, which reached #1 on the App Store and were enjoyed by millions globally.

As life evolved, so did my career. Transitioning into software product ownership and design, I’ve spent over a decade creating everything from education platforms in Texas to digital banking solutions in Australia. Along the way, I’ve been fortunate to work with incredible teams and contribute to a wide range of meaningful projects.

Recently, with my kids growing up, I’ve rediscovered time to create for the love of it—returning to my artistic roots and exploring new mediums. I hold a BFA from Alberta University of the Arts (formerly ACAD) and am deeply grateful for the support of my amazing wife and two wonderful sons, who inspire me every day.