Arfiti

ABOUT
Arfiti was an Augmented Reality app that blurred the lines between our digital and physical worlds. Users could digitally tag any surface with their personal images or pre-populated stickers and save it for others to discover.

MY PART
Arfiti was developed by Robots & Pencils as a FunLabs initiative. As the director of FunLabs, my role involved guiding the team and offering weekly feedback, preparing regular status updates to share with the company, and working with account executives to ensure the insights gained from Arfiti were leveraged for other client projects.

STATUS
A change in leadership at Robots & Pencils led to a shift in priorities, and contributed to Arfiti's brief time on the App Store.